Growing Strong
One City at a Time
India's next wave of digital services growth is being built in regional cities.
BookQik is building trusted digital marketplaces for local service professionals, starting with India’s high-growth Tier 2 and Tier 3 cities.
Jaipur — Our Founding Marketplace
Jaipur Skyline
Patrika Gate, Jaipur
City Centre Jaipur
Service Partners
Strong Small Business Density
High concentration of independent service providers across key neighbourhood clusters.”
Growing Middle-Income Base
Expanding consumer base with rising expectations for more organised and reliable services.
High Mobile Penetration
Widespread mobile usage enabling app-based service discovery and booking behaviour.
Offline Services Going Digital
Large offline service sector beginning to adopt digital payments and structured bookings
*Based on industry reports and publicly available data.
The Regional Digital Opportunity
Millions of independent providers across India’s regional markets remain underserved by digital platforms. With low digital booking penetration, rapid UPI adoption, and growing smartphone penetration, these markets present tremendous opportunity for structured marketplace development.
20M+
Independent Service Providers
(Estimated across Tier 2 & 3 markets)
40%+
New Smartphone Adoption
Tier 2 & 3 cities account for over 40% of new martphone adoption
Double-Digit
UPI Transaction Growth+
UPI transactions continue double-digit annual growth across regional India
OUR PLAYBOOK
Why We Prioritise Regional Markets
Lower Competitive Aggregator Saturation
Less crowded markets with better growth potential
More Sustainable Provider Economics
Build sufficient supply depth before scaling demand
Stronger Community Trust Cycles
Ensure repeat booking and service reliability.
Better Capital Efficient Scaling
HOW WE SCALE
A Disciplined Expansion Framework
Category Activation
Launch high-frequency hero categories first.
Provider Density
Build sufficient supply depth before scaling demand
Booking Stability
Ensure repeat booking and service reliability.
Brand Consolidation
OUR FRAMEWORK
Designed for Replicable, Scalable Growth
City-level segmentation
Tailored approach for each regional market
Vendor self-managed dashboards
Empowering providers with direct control
Commission-based revenue
Aligned incentives for sustainable growth
Commission-based revenue
Aligned incentives for sustainable growth
High repeat booking categories
Focus on services with natural frequency
Centralised technology backbone
Find, book and manage trusted local services conveniently